VIDEO: United Way Falls Short Of 2017 Goal

Posted on Tuesday, February 13, 2018 16:52 PM

The United Way didn't quite reach its $2.5 million goal for 2017. 

Campaign Co-Chair Kelly Gallagher says there were some challenges like fewer payroll donations, but they brought in over $2.3 million. 

Officials point to a report from the Fraser Institute showing charitable giving has fallen to its lowest point in 10 years. 

Executive Director Jared Zieroth explains that they'll have some tough decisions to make on whether to cut back on services. 

The campaign supports 59 different programs within 29 agencies, and Gallagher says a number of additional programs have applied for support. 

Another obstacle the organization will try to tackle is retaining donors, even as payroll donors retire. 

"It takes about five new donors to replace every single donor that is leaving the workforce," Zieroth points out.

Zieroth says it's too early to say whether they'll lower their goal for their 2018 campaign. (Staff Photo/Video)